Substance Abuse is where an individual is addicted to a harmful, often illicit drug and has a strong desire to continue using or taking it despite it been harmful. Substance abuse especially if long term, can cause serious health problems. Mental health issues are high amongst drug and substance users. Treatment options include psychological, support groups, medications and in-patient hospital detox programs.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, hospital and healthcare providers looking to reach individuals suffering Substance Abuse.
Across our managed publishers, we see a significant number of Substance Abuse related searches each month. This provides a unique opportunity to advertise new treatments and products to assist Substance Abuse sufferers.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Individuals with Substance Abuse and their carers
We offer the ability to either advertise on pages next to articles about Substance Abuse or to people who have previously looked at Substance Abuse related articles or blogs in the past. We know that people looking at content related to Substance Abuse either suspect they or someone they know has it. They are also most probably about to go out to discuss their Substance Abuse symptoms with their doctor and be provided with information about treatment or management options. This is an ideal time for Direct to Consumer Advertising (DTC) for Substance Abuse.
Substance Abuse Targeting Solutions
Realtime Substance Abuse Health Targeting
Our Realtime Substance Abuse Targeting option allows an advertiser to run their advertising next to Substance Abuse webpages as the researcher looks at the page. This is the ultimate solution for advertising Substance Abuse treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Substance Abuse Audience Targeting
Our Substance Abuse Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Substance Abuse related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Substance Abuse Searches
We see a wide range of Substance Abuse searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Substance Abuse include;