Targeting Orthodontists in the US

Orthodontists are one of the highest-value, most brand-driven audiences in healthcare. There are only around 11,000 practicing Orthodontists in the US, a small, specialized slice of the wider dental profession, yet they run high-value practices built on elective, largely cash-pay treatment: braces, clear aligners and long treatment plans that keep patients in the chair for eighteen months or more. Our HCP Targeting is audience-based, not Contextual, so we reach the Orthodontist as a clinician and as a person, wherever they browse: news, finance, technology, sport, travel, food, lifestyle and health content alike. That is broader reach across brand-safe, premium inventory, through Programmatic and Managed Campaigns, in the US.

HCP Targeting with USA Flag & Stethoscope

Our HCP Targeting (including this Orthodontist Targeting Segment) is available in the USA only, delivered with geo-targeting to the United States.

Need to reach HCP audiences based outside the US? It’s harder, but we’ve had success targeting them through Clinical Websites and Contextual Targeting.

The Orthodontist Audience

There are only around 11,000 practicing Orthodontists in the US, a small and highly specialized branch of dentistry that completes two to three years of residency beyond dental school. That focus is the point: Orthodontists diagnose and correct malocclusion, crowding and bite problems, and they own the treatment decisions around fixed braces, clear aligners, retainers and orthodontic appliances. Because most of their work is elective and paid out of pocket, they run marketing-savvy, high-margin practices and are unusually receptive to brand, product and technology messaging. That makes them a high-value audience for Aligner and Bracket brands, Dental Imaging and Intraoral Scanner makers, Practice Management Software, and Patient Financing brands.

Why Advertise to Orthodontists

Orthodontists sit at the center of a large, brand-led consumer market. On the product side they choose and recommend clear aligner systems like Invisalign and its competitors, bracket and wire systems, retainers, intraoral scanners such as iTero and Primescan, cone-beam imaging, and the practice-management and treatment-planning software that runs their offices. Their choices reach well beyond a single case. Orthodontists set the brands patients ask for by name, influence the General Dentists and Pediatric Dentists who refer to them, and shape which aligner and imaging platforms a practice standardizes on for years. Because treatment is elective and consumer-funded, they also respond to patient-demand advertising in a way few medical specialties do, which makes reaching the Orthodontist valuable to both clinical and consumer brands.

Take an “Always On” Strategy for Targeting Orthodontists

Reaching Orthodontists is a needle-in-a-haystack job for a different reason: there are more than 200,000 of them, scattered across roughly 180,000 individual practices, so no single site or list reaches them at scale. They’re also some of the busiest people in healthcare, chair-side with patients all day. You can rarely predict when one is online, whether it’s between patients, after a full clinic day or on a weekend.

That’s why we recommend an Always On strategy for an audience like this: run the campaign 24/7, 365 days a year so you reach Orthodontists whenever they surface, not just in a short burst. Continuous delivery builds reach and frequency over time, so you’re already in front of them by the time your message matters most.

An Always On budget goes further with an Omnichannel approach. Rather than betting on one screen, you reach Orthodontists across the whole day: on their phone in the staff room, through a podcast in the car, on the office desktop between patients, and on Connected TV while they unwind at home. Same audience, more moments, more chances for your message to land.

Orthodontists Targeting with Patient

Activating an Orthodontist Audience with our HCP Targeting

Activating an Orthodontist audience with our HCP Targeting is quick and simple. Choose the campaign activation setup that suits your team: run it yourself programmatically, or hand the whole campaign setup and management to our team.

Programmatic Activation

DSP Agnostic, we package our Orthodontist HCP audience segments as a Deal ID / PMP, so your own media traders can activate them in your own Programmatic workflow, retaining full control over campaign budget, creative, optimization and performance. Setup time frame is usually same day / next day for HCP Campaigns.

Managed Campaign Activation

Prefer us to run your HCP Campaigns? Our Expert Managed Campaign team plans, builds, manages and optimizes your Orthodontist campaign end to end across premium, brand-safe inventory. HCP Managed Campaigns typically take 5 to 7 working days to go live, from the initial discussion through Insertion Order and reporting setup.

Healthy Ads’ HCP Targeting

Healthy Ads’ HCP Targeting draws on multiple data partnerships to reach verified healthcare professionals at scale. Our partners hold audited, NPI-level records of US clinicians and resolve each one to their digital identities across devices, so your ads match real specialists like Orthodontists. The data is privacy-safe and de-identified, and your campaigns run on premium, brand-safe inventory.

Health Targeting is in our DNA

Since 2012, Healthy Ads has been the leader in Health Advertising, delivering Health Targeting across premium publisher content in Real Time. From OTC and Prescription (Rx) brands to B2B, we serve every kind of health advertiser. However you need to reach your audience, we have industry-leading advertising solutions to cover your health campaigns: Contextual Targeting, HCP Targeting, Website Category Targeting and Retargeting.

Related HCP Audiences

Orthodontists rarely work alone. They work alongside a wide range of dental specialists and health professionals across diagnosis, treatment and long-term oral health, so you can reach these closely related HCP audiences with the same precision, scale and brand-safe reach through Healthy Ads HCP Targeting.

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To activate a HCP Targeting campaign for Orthodontists or any other medical professionals, download our Media Kit or contact our team to get started. We’ll help you plan the audience, channels and Always On strategy.

Frequently Asked Questions (FAQs)

An Orthodontist is a Dentist who has completed an additional two to three year residency in orthodontics and dentofacial orthopedics. They diagnose, prevent and correct misaligned teeth and jaws, or malocclusion, using braces, clear aligners, retainers and other appliances. Every Orthodontist is a Dentist, but only a small share of Dentists go on to specialize in orthodontics.

There are around 11,000 practicing Orthodontists in the US, a small specialty within a dental profession of more than 200,000 Dentists. The American Association of Orthodontists represents over 18,000 members across the US, Canada and abroad. That makes Orthodontists a focused, high-value and hard-to-reach audience.

Orthodontists treat problems with the alignment of the teeth and jaws. That includes crowded or crooked teeth, gaps, overbite, underbite, crossbite and open bite, as well as jaw and bite problems that affect chewing and speech. They manage these with fixed braces, clear aligners, retainers, expanders and other orthodontic appliances, often over treatment plans that run well over a year.

A Dentist provides general oral care, cleanings, fillings, crowns and routine treatment, and completes dental school. An Orthodontist is a Dentist who has done additional residency training and focuses only on aligning teeth and jaws with braces and aligners. Every Orthodontist is a Dentist, but a general Dentist is not an Orthodontist. Patients usually see their Dentist for everyday care and are referred to an Orthodontist for braces or aligner treatment.

Through our HCP Targeting. We package an Orthodontist audience segment you can run as a Deal ID / PMP in your own DSP, or hand to our managed team to run for you.

Our targeting is audience-based, not contextual, so we reach Orthodontists wherever they browse: news, finance, technology, sport, travel, food, lifestyle and health content. That’s much broader than health sites alone, across brand-safe, premium inventory.

No. It’s delivered with geo-targeting to the United States only. To reach HCP audiences based elsewhere, we use clinical websites and contextual targeting instead.

HCP Targeting reaches healthcare professionals: physicians, nurses, pharmacists and other clinicians, as an audience rather than by the page they’re on. Because it’s audience-based, we reach the professional wherever they browse, not just on medical sites.

Yes. The data is privacy-safe and de-identified, so you reach professional audiences without handling any personal health information.

Beyond Orthodontists, we build HCP segments for Anesthesiologists, Cardiologists, Dermatologists, Oncologists, Pediatricians, Endocrinologists, General Practitioners, Gynecologists and more. See all the audiences we cover on our HCP Targeting page.

Last Updated: 18-Jul-2026