Allergies occur when your body reacts abnormally to a foreign substance. These substances can be dust, pet hair, certain foods eg peanuts, pollen, bee stings, certain medications, as well as certain things touching your skin eg latex. When your body comes in contact with one of these substances and you have allergies your immune system produces antibodies. Some allergies can be treated with anti-histamines whereas some can be life-threatening and require an epi-pen and even hospitalisation. Immunologists are specialists in treating allergies in individuals.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach patients who have Allergies.
Across our managed publishers, we see a significant number of Allergy related searches each month. This provides a unique opportunity to advertise Allergy treatments and therapies.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Patients suffering with Allergies
We offer the ability to either advertise on pages next to articles about Allergies or to people who have previously looked at Allergy related articles or blogs in the past. We know that people looking at content related to Allergies either have or suspect they or someone close to them have Allergies. They are also most probably about to go out to discuss their symptoms with their doctor and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that help treat Allergies.
Allergy Targeting Solutions
Realtime Allergy Targeting
Our Realtime Allergy Targeting option allows an advertiser to run their advertising next to Allergy webpages as the researcher looks at the page. This is the ultimate solution for advertising Allergy treatment options or prevention’s. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Allergy Audience Targeting
Our Allergy Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Allergy related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Allergy Searches
We see a wide range of Allergy searches and content across our managed publishers. There is a significant number of Allergy searches each month. The top twenty searches we see related to Allergies include;