If you run an urgent care facility or doctor practices, you probably already know that the world of medical technology is rapidly changing. One way that it is changing is the emergence of eHealth.
But what does eHealth actually mean? How does eHealth impact doctors and medical facilities, and how can businesses reach the right people who want eHealth services?
Advertising companies like Healthy Ads can certainly help you reach the right people with programmatic targeted advertising, but you also need to know about what eHealth actually involves. Let’s take a look.
What is eHealth?
eHealth can be a pretty broad term, but it is essentially just a word used to describe the use of data and communication technology in the healthcare world. eHealth covers a lot of different things, which is why there is some dispute over its actual definition.
So how can someone know if their business actually provides eHealth services? To make it simple, if any of the following describes something your practice or medical facilities provides, you’re probably involved in eHealth:
Electronic health and medical records
Telehealth and telemedicine
Consumer health data
Virtual or mobile healthcare
Large data systems that are used by larger medical facilities, such as hospitals or universities