Gourmet Ads Pty Ltd, today announced that it will acquire the privately held Healthy Ads network. The acquisition of Healthy Ads will not only expand overall audience numbers, but also introduce a new audience of consumers who focus on a healthy lifestyle.
“I’m excited about the health vertical and the direction we are going to take it” comments Gourmet Ads’ Founder and President, Benjamin Christie. “In the last few years, we’ve seen a real food movement around organic, vegetarian and paleo lifestyles among publishers and brands alike. Healthy Ads has been at the forefront of this trend and has forged a unique offering which we intend to grow further.”
Christie plans to continue the use of the Healthy Ads brand, which will exist alongside Gourmet Ads and be available programmatically for the first time in the coming weeks. In addition, this will allow buyers the ability to use first-party data from both Gourmet Ads and Healthy Ads to reach niche audiences such as ‘active moms’ and ’healthy home cooks’.
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