Categories: Healthcare Advertising|By |2.5 min read|

Advertising Health Monitoring Devices

Health monitoring device manufacturers and advertisers understand that advertising such products online is an excellent way to gain new customers. However, it’s important that this process is done correctly via programmatic targeting. Let’s break down some best practices for advertising health monitoring devices online.

Common Health Monitoring Devices to Advertise

Health monitoring devices are in great abundance right now, and any of the following could be considered a health monitoring device to advertise.

  • At-home DNA health test
  • Wireless blood pressure device
  • Smart watch that tracks heart function, activity, sleep, etc.
  • At-home gut microbiome test
  • Blutetooth monitor for heart rate
  • Remote exam kits
  • Self-cleaning and tracking water bottles
  • Mini EKG devices
  • Gluten testers
  • Electronic teeth whiteners
  • Blood pressure monitors
  • Blood sugar testing devices
  • Air quality monitors
  • Water purifiers
  • Smart temporal thermometers
  • Fertility trackers

If you sell any of the products, you can definitely benefit from advertising them as health monitoring devices.

How to Advertise Health Monitoring Devices

Health monitoring devices can best be advertised with specific best practices in mind.

It’s vital to keep everything compliant with federal regulations. Brands should never use false claims in their health monitoring device advertising. Specifically, marketing pros and brands should only post honest and researched facts about their products that are backed by proof. It’s the law, but it also builds trust with your target market.

It’s also a best practice to use testimonials and positive reviews in your advertising campaigns for health monitoring devices. Consumers will be more likely to trust a medical brand with little brand presence if there is evidence of happy customers to back the brand up. Work on placing native ads via programmatic marketing for your health monitoring devices on blogs that are relevant to what you sell. When it comes down to it, people trust medical professionals and science when considering a new product. Your ads need to reflect that desire for truthful and valuable information. Such ads should include real scientifically valid information and claims.

When it comes to health monitoring devices, a programmatic targeting approach is key. Not everyone is interested in health monitoring devices– in fact, a very specific group of people would be interested. So, a general advertising campaign simply won’t work that well, as the reach will be far too broad and expensive. Marketers need to find their brand’s potential customers where and when they want to purchase health monitoring products.

Medical blogs and health monitoring device retailers are great places online to place health monitoring device ads because the brand’s potential customers are already trying to find products that may be very similar to what the brand sells. If you can get their attention at the right moment when they are most in need, you’ll be more likely to get leads and conversions. This is the basic concept behind programmatic targeted advertising, and it’s why it works so well for ultra-niche product advertising.