Want to learn how you can advertise your telehealth services and drive leads? Keep reading.
What is Telemedicine?
Telemedicine is a very broad term, but it mostly refers to the process that healthcare professionals to evaluate, diagnose, and provide care to patients remotely using a variety of technologies, mainly telecommunications. This approach has become more popular as medical professionals are investing in telehealth technologies. Essentially, telemedicine takes away the need for patients to travel to a hospital in order to receive care.
Telemedicine started way back as far as the 1950s when hospitals and medical centers began to share information with patients over the phone. Back then, it was mostly used to bring doctors and patients together, which was very beneficial for people who lived in remote or rural areas. Nowadays, telemedicine provides services to patients over the internet through the use of apps, video sharing, and home delivery of medication. Telemedicine is beneficial for everyone but is especially useful for patients that cannot leave their homes.
If you provide such services, you may be wondering how to properly advertise telemedicine. It all comes down to targeting.
Driving leads for your Telemedicine Services
You could easily pay for SEO or search page ads that cover a broad range of pages, but this isn’t very effective. If you provide a niche service, launching a general ad campaign could be a waste of time and money. What you want to do is discover your target audience and advertise your telemedicine services to them specifically.
Targeting Prospective Patients for Telemedicine services
In a majority of cases, those who need telemedicine services are using search engines to find telemedicine providers. Some may be considering telemedicine and are reading up on information relating to telemedicine via blog posts, articles, videos, etc. These sources of information are the best places to place ads for your own telemedicine services.
There are a variety of ways to do this. You can place banner or display ads on medical journal blogs, specifically on pages that mention telemedicine or explain what it is. You can also place native ads within these blog posts to direct interest in your specific business.
When it comes down to it, you simply need to find your patients where they are seeking valuable information about telemedicine, when they are looking into it. A general ad campaign simply won’t do– targeted advertising is the best possible way to reach your chosen demographics. Videos ads can be another great option, but should always be placed on information video guides that break down what telemedicine is.
What’s the difference between telemedicine and telehealth?
Telehealth is a broad term that refers to a wide range of healthcare services that can be provided over the phone or the internet. Telemedicine is simply a part of telehealth that focuses on providing medication and healthcare tools to patients through telehealth means.
Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.