Gout Targeting

Gout Targeting Solutions 

Gout is a common and challenging form of arthritis that may occur to anyone at any time. It is distinguished by sudden, severe feelings of pain, swelling, redness, and tenderness in joints, most commonly the joint at the base of the big toe.

When the body has an excessive amount of uric acid, a disease known as hyperuricemia, it results in gout. When our bodies and the things we eat break down purines, our bodies produce uric acid.

When your blood uric acid levels are excessively high, the uric acid may form hard crystals in your joints, resulting in the inflammation and acute pain of a gout attack. Gout risk factors include:

1. Diet: A diet high in meat and seafood, as well as beverages sweetened with fruit sugar (fructose), raises uric acid levels, increasing your risk of gout.
2. Obesity: Being overweight causes your body to create more uric acid and your kidneys to have difficulty removing uric acid, increasing your risk of gout.
3. Medical problems: The risk of gout might be raised by disorders like hypertension, diabetes, metabolic syndrome, heart, and renal disease.
4. Medication: Some medications, including low-dose aspirin and thiazide diuretics (often used to treat hypertension), might raise uric acid levels.
5. Family History: Gout is more likely to affect you if other members of your family have the condition.

Gout is typically treated with medicines. Nonsteroidal anti-inflammatory medications (NSAIDs) are often used as the first line of treatment. Your doctor may also advise you to make lifestyle changes, such as decreasing weight and restricting your consumption of meat and alcohol, to help minimize the frequency of your gout attacks.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach patients with Gout.

Across our managed publishers, we see a significant number of Gout related searches each month. This provides a unique opportunity to advertise Gout products and associated services.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Patients with Gout
We offer the ability to either advertise on pages next to articles about Gout or to people who have previously looked at Gout related articles or blogs in the past. We know that people looking at content related to Gout either have it themselves or know someone that does have it. They are also most probably about to go out to discuss their symptoms with their doctor or general practitioner and be provided a treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat Gout.

Gout Targeting Solutions

Realtime Gout Targeting
Our Realtime Gout Targeting option allows an advertiser to run their advertising next to Gout content webpages as the researcher looks at the page. This is the ultimate solution for advertising Gout treatment options or preventions. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Gout Audience Targeting
Our Gout Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Gout related content over the last 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Gout Searches
We see a wide range of Gout searches and content across our managed publishers. There is a significant number of Gout searches each month. The top twenty searches we see related to Gout include;