Diabetes is a serious and complex health condition which can affect the entire body. Diabetes requires daily self care and monitoring and if complications develop, diabetes can have a significant impact on quality of life and can reduce life expectancy. There is Type 1 and Type 2 diabetes, Type 1 is an auto-immune condition in which the immune system is activated to destroy the cells in the pancreas which produce insulin. We do not know what causes this auto-immune reaction. Type 2 diabetes is a progressive condition in which the body becomes resistant to the normal effects of insulin and gradually loses the capacity to produce enough insulin in the pancreas. Type 2 diabetes is associated with modifiable lifestyle risk factors such as being overweight, doing limited exercise and having a poor diet. Type 2 diabetes also has strong genetic and family related risk factors.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach patients with Diabetes.
Across our managed publishers, we see a significant number of Diabetes related searches each month. This provides a unique opportunity to advertise Diabetes treatments and associated services.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Patients with Type 1 Diabetes
We offer the ability to either advertise on pages next to articles about Diabetes or to people who have previously looked at Diabetes related articles or blogs in the past. We know that people looking at content related to Diabetes either have or suspect they have Diabetes. They are also most probably about to go out to discuss their symptoms with their doctor and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat Heart Disease.
Type 1 Diabetes Targeting Solutions
Realtime Type 1 Diabetes Targeting
Our Realtime Diabetes Targeting option allows an advertiser to run their advertising next to Diabetes content webpages as the researcher looks at the page. This is the ultimate solution for advertising Diabetes treatment options or prevention’s. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Type 1 Diabetes Audience Targeting
Our Diabetes Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Diabetes related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Type 1 Diabetes Searches
We see a wide range of Diabetes content across our managed publishers and there is a significant number of Diabetes searches each month. The top twenty searches we see related to Type 1 Diabetes include;