Banner Ad Design Suggestions
- Please consult our Ad Specs.
Please keep in mind to create them based on our Ad Specifications. Both HTML5 and static banners are acceptable.
- Produce the primary IAB Ad Sizes.
We advise designing the following IAB ad sizes: 300250, 300600, 970250, 72890, 160600, 336280, and 32050.
- Messaging that is Direct and Brief
Use direct, concise messaging that is easy to understand.
- Include Your Company Logo
Don’t forget to include your company logo.
- Powerful Call to Action
Strong Call to Action is very important. For inspiration, check out our list of Call to Action Examples.
- Powerful Fonts
To make writing readily readable, use the San Serif family of fonts (or something like). Don’t use cursive or script typefaces since they take longer to read.
Animated banner advertising frequently performs better than static banner ads. Keep animation to no more than 30 seconds.
- Utilize button
Although they are not necessary, buttons are strongly recommended since people have been “trained” to click on them.
- Comply with File Size
Make sure the file size is less than 100k.
- Create a design brief for a banner ad.
Regardless of whether you use a DIY product or service, we strongly recommend coming up with your own banner ad design brief. Then you or your designer may follow it, increasing the likelihood that you will receive the desired result.
- View examples of banner ads
Examine your competitors as well as other banner ad examples. Visit www.moat.com for a free search engine of banners from all around the globe. In your creative banner ad design brief, either copy them or make mention of them.
- Produce at least two banner ad sets.
Instead of simply making one set of banner ads, make two or even three sets so you can A/B test the creatives and conversion rates.
Options for Banner Ad Designs
Although we don’t have any business relationships with any of the organizations listed below, we have in the past created our own house advertising using Bannersnack and Upwork. These businesses specialize in short turnarounds when Banner Ads are urgently required. Of course, they don’t include working with a graphic designer or a team of creative designers.
- Creatopy – formerly Bannersnack
A DIY tool that enables quick creation of your own banners. Creatopy solely creates banner ads. You may design a variety of static and HTML5 animated banners using their monthly subscriptions, which are available to individuals, teams, and businesses.
You may find a lot of independent contractors on Upwork to make your banner ads. Simply provide your Banner Design brief while creating the “job.” The turnaround time may just be a few days. Additionally, you may “invite” particular freelancers to apply for the position.
One of Canva’s numerous design options is another DIY banner ad. You may choose from a variety of banner templates there.
When you start a design project on 99Design, you essentially conduct a “competition” in which a large number of freelancers submit preliminary design proposals. After selecting a winner, you collaborate with them to complete your design.