Health Ads at Super Bowl 2026
The Super Bowl, alongside the Olympics, remains one of the biggest sporting and advertising moments of the year. Beyond the game itself, it has evolved into a global stage where brands compete for attention, shape cultural conversations, and launch campaigns designed to live far beyond a single broadcast.
A big part of the Superbowl’s appeal has traditionally been dominated by advertising for foods, drinks, and kitchen type brands. They use the event to launch new products, remind people who they are and try to make an impression that people will remember for weeks to come. We have another article that looks at how those types of brands have been putting their mark on the whole Superbowl advertising landscape. Check out Gourmet Ads’ article Super Bowl Ads 2026.
But when it comes to health, medical, lifestyle and pharmaceutical advertising at the Superbowl, things have been pretty quiet – until recently. After Covid, health became a major topic of conversation and consumers started to care more about stuff like prevention, mental health, taking care of chronic issues and getting access to healthcare. As a result, healthcare brands started to see the Superbowl as a chance to get their message out to a huge audience and to do more than just sell their wares.
Last years Superbowl saw a bunch of medical and pharmaceutical ads that were all about educating people, checking for things early and helping to reduce the stigma around certain health issues. Instead of relying on shocks and laughs, a lot of those ads tried to use real stories about real people to get their point across, which is a pretty big shift in how healthcare brands approach advertising during big events.
Here at Healthy Ads, we track health and medical advertising all year long in all sorts of places including digital, online video and TV. Superbowl LX is another big chance to take a closer look at how healthcare brands balance their messages with responsibility and entertainment in one of the most watched events in the media.
The goal of this article is to be a go-to resource for all the health and medical related Superbowl ads in 2026 – we’ll be adding to it in the weeks leading up to the game and on Superbowl Sunday itself as all the new ads come in. You’ll be able to see the kinds of things healthcare brands are trying to do, and how they are approaching their messaging and advertising during the game.
Super Bowl LX 2026 Overview
The 60th edition of the Superbowl is due to be played on Sunday the 8th of February 2026. And where better to host such a momentous occasion than at the legendary Levi’s Stadium in Santa Clara, California – the 49ers’ home turf.
Levi’s Stadium is no stranger to the big game having previously hosted Superbowl 50 and they are now set to return as the venue for Superbowl 60, bringing the event back to the San Francisco Bay Area.
The big game will pit Seattle Seahawks against the New England Patriots in a rivalry that’s been brewing since a Superbowl showdown a decade back.
The Superbowl continues to draw one of the BIGGEST audiences around in the world of media. Lately they’ve been getting over 100 million viewers in the States alone, with millions more tuning in from all over the globe on TV and online – they basically are the single biggest advertisement fest of the year.
Super Bowl LX 2026 at a Glance
- Date: Sunday, February 8, 2026
- Teams: Seattle Seahawks (NFC) vs New England Patriots (AFC)
- Location: Levi’s Stadium, Santa Clara, California
- Kickoff: USEST: 6:30 pm / (PST): 3:30 pm
- Estimated Audience: 100M+
Health Ads for Super Bowl LX
Below are the Health, Medical and Pharmaceutical advertisements confirmed or expected to appear during Super Bowl LX. Unlike previous years where healthcare brands were only occasional participants, this year represents a noticeable shift, with multiple pharmaceutical, telehealth and health awareness campaigns entering the Super Bowl advertising landscape. Industry observers have even described this year as a potential turning point, as pharma and health brands increasingly recognise the scale and cultural reach of the Big Game.
For clarity, campaigns featured in this section are grouped across several categories including Pharmaceutical, Medical Awareness, Telehealth, and Lifestyle / Personal Care (Health & Wellbeing). The latter reflects the growing role of brands addressing confidence, mental wellbeing and preventative health themes, recognising that modern health advertising increasingly extends beyond clinical messaging into broader lifestyle and wellbeing conversations.
“A New Way” | Wegovy | Novo Nordisk | Super Bowl Ad
“A New Way” marked one of the most talked about Super Bowl healthcare moments, as Novo Nordisk introduced the Wegovy Pill with blockbuster confidence. The Wegovy campaign brings Kenan Thompson, DJ Khaled, John C. Reilly, and Danny Trejo together in a surreal, comedy driven announcement that treats a pharmaceutical update like a cultural event. Wegovy appears repeatedly as both headline and hero, reinforcing familiarity while reframing obesity as a chronic condition, not a punchline. The Wegovy ad spot balances humour, scale, and responsibility, proving that Wegovy can command attention without sacrificing trust.
“Mission:Detect the SOS” | Boehringer Ingelheim | Super Bowl Ad
Boehringer Ingelheim’s Super Bowl debut, “Mission: Detect the SOS,” delivers a rare blend of entertainment and public health education at scale. The 30-second spot stars Octavia Spencer and Sofía Vergara in a playful action movie parody that reframes kidney health as an urgent but approachable mission. Boehringer Ingelheim uses cinematic pacing, bold typography, and high-contrast visuals to introduce the uACR urine test as a simple step people with diabetes or high blood pressure can discuss with their doctor. The video creative avoids typical pharma conventions while remaining responsible and clear. For Boehringer Ingelheim, the result is an ad that makes the message memorable.
“Relax Your Tight End” | Novartis | Super Bowl Ad
Novartis made a bold Super Bowl statement with “Relax Your Tight End”, a video ad that tackles prostate cancer screening through humour and cultural relevance. Created with Fallon Minneapolis, the spot places elite NFL tight ends Rob Gronkowski, George Kittle, Greg Olsen, Tony Gonzalez, Delanie Walker, Colby Parkinson, and Vernon Davis into surreal moments of calm that instantly disarm the viewer. Novartis smartly uses the physicality and familiarity of these athletes to challenge fear and stigma around screening, before prostate cancer survivor Bruce Arians grounds the message in credibility and lived experience. By reframing screening as starting with a simple blood test, Novartis delivers a public health message that feels approachable, memorable, and unmistakably human.
“Healthier on Ro” | Ro | Super Bowl Ad
Ro made its Super Bowl debut with the 30-second video ad “Healthier on Ro” a confident, health-first statement from Ro that stood out for its restraint and clarity. Starring Serena Williams, the spot reframes weight management through the lens of clinical support, mobility, and measurable health improvements rather than appearance. Serena Williams speaks directly to camera, grounding the message in lived experience and credibility, while clear on-screen data keeps the story accessible even without sound. Developed by Ro’s in-house creative team, the ad positions Ro as a long-term healthcare partner, highlighting FDA-approved GLP-1 options, including a pill format. By focusing on wellbeing and performance, Ro reinforces its commitment to modern, responsible health advertising at scale.
“The Game Is Ours” | Dove | Unilever| Super Bowl Ad
Dove’s Super Bowl video ad “The Game Is Ours” is a powerful continuation of the brand’s long standing commitment to body confidence, this time rooted firmly in youth sport. The 60 second film from Dove, created with Ogilvy, features more than 90 real young athletes and replaces traditional music with the raw sounds of movement, breath, and impact. The video spot builds emotional momentum while addressing the reality that body criticism pushes girls out of sport. As Marcela Melero of Dove explains, joy becomes the soundtrack. Dove positions sport as belonging to everyone, reinforcing purpose through action.
“Rich People Live Longer” | Hims & Hers | Super Bowl Ad
Hims & Hers made a striking Super Bowl statement with “Rich People Live Longer,” a provocative video ad that reframes healthcare inequality as a cultural issue rather than a clinical one. Narrated by rapper and actor Common, the spot contrasts elite concierge medicine with everyday families, including a sharp parody of Jeff Bezos as a symbol of extreme access and longevity. Developed with creative studio Ways & Means alongside the Hims & Hers in house team, the film uses bold visuals and declarative language to challenge category norms. Hims & Hers positions itself as a democratizing force, arguing that preventative care, diagnostics, and longevity tools should not be reserved for the wealthy. In doing so, Hims & Hers reinforces its challenger identity while sparking conversation far beyond the Super Bowl stage.
“Hair Ballad” | MANSCAPED | Super Bowl Ad
MANSCAPED made a bold Super Bowl statement with “Hair Ballad”, a surreal 60-second video ad that turns discarded body hair into the unlikely star of a full musical number. Created with creative agency Quality Meats, the spot uses handcrafted hair puppets to personify the emotional fallout of grooming, flipping traditional men’s wellness advertising on its head. MANSCAPED leans into discomfort with confidence, proving the brand understands both humor and human truth. As MANSCAPED CMO Marcelo Kertész notes, giving hair a voice felt like the most honest way to tell the story, while Quality Meats co-founder Gordy Sang emphasized avoiding predictable celebrity-led formulas. The result positions MANSCAPED as fearless, memorable, and unmistakably MANSCAPED.
Processed Food Kills/Eat Real Food | MAHA Center | Super Bowl Ad
“Processed Food Kills / Eat Real Food” is a striking Super Bowl video ad from MAHA Center that places public health front and center. Featuring Mike Tyson in an unfiltered, black-and-white close-up, the film draws on his personal loss and lived experience with obesity to confront America’s dependence on ultraprocessed food. A brief appearance by his son, Amir Tyson, shifts the message toward prevention and generational health. Directed by Brett Ratner with creative direction by Peter Arnell, the spot avoids spectacle in favor of restraint and emotional clarity. By directing viewers to RealFood.gov, MAHA Center positions the campaign as education-first public health communication, not promotion.
