Different health products to advertise
A wide range of products qualifies as health products, including:
- Bodyweight scales
- Blood pressure devices
- Blood sugar testing devices
- Wound dressings
- Urological devices and tools
- Hot and cold therapy systems
- Heart monitors and alarm systems
- Nebulizers and compressors
If you sell any of the products, you can definitely benefit from advertising them as health products.
How to build an effective health product advertisement
Health products are a very particular niche that requires very particular advertising practices.
To begin with, it’s important to keep your legal bases covered. You should never use false claims in your health product advertising and should only post truthful facts about your products that are backed by research and proof.
Not only is this a legal requirement, but potential customers are much more likely to look into a product if it includes scientific and medical facts to back up its effectiveness.
It’s also a good practice to include testimonials and positive reviews in your advertising campaigns for health products. Consumers are not so easily trusting of health product brands, especially if they are relatively new with little brand presence. Consumers are also much more likely to research a product if there are a lot of positive reviews of it online. Try to get blogs to place native ads for your health products in their content to lend an element of authority and trust in your campaign. When it comes down to it, people trust medical professionals and science when considering a new product. Your ads need to reflect that desire for truthful and helpful information and should include real, authentically, scientifically valid information and claims.
It also may be worthwhile to “gamify” your advertising. Let’s face it– health products are not usually the most exciting. If you can build an ad campaign that is disruptive and entertaining, you’ll be more likely to pull in leads. Consider drafting an interactive quiz to help potential customers connect with specific products that you offer. You may also want to consider placing ads in preexisting medical apps or educational material. Again, it’s all about finding your target audience through the right platforms.
When it comes to health products, you need to take a targeting approach. Not everyone is interested in health products, so a general advertising campaign simply won’t do. You need to find your potential customers where and when they want your products. Medical blogs and health product retailers are great places to place health product ads because your potential customers are already trying to find products that may be very similar to what you sell. If you can get their attention at the right moment when they are most in need, you’ll be more likely to get leads and conversions.