Women’s Health Advertising
Medical marketers often struggle with targeting potential patients on a very niche level. Everyone is in need of healthcare in some form, but doctors and private practices can benefit from targeting a more specific group. When it comes to gynecologists or doctors that specialize in female-centric health needs, targeting women is very important.
Advertisers can reach women online through contextual targeting. Contextual targeting is essentially the practice of running an ad campaign on targeted pieces of content that are relevant to the product or service being advertised. When it comes to women’s health, advertisers can contextually target content related to illnesses that women tend to experience specifically.