Breastfeeding Targeting Built on Contextual
Breastfeeding is how millions of Mothers feed their baby, whether they are nursing exclusively, combination feeding or expressing Breast Milk to bottle feed. Searches for Breastfeeding, Breast Feeding and Breast Milk run past 350,000 a month worldwide, with millions more looking up Nursing, Lactation, Milk Supply and Breastfeeding Positions every month.
We place your Ads next to the real content Mothers are reading as they learn to breastfeed, next to articles like “Best Breastfeeding Positions for Newborns,” “How to Increase Your Breast Milk Supply” and “How to Store Breast Milk Safely.”
The Breastfeeding Audience
The Breastfeeding Audience is overwhelmingly new and expecting Mothers, mostly aged 25 to 40, along with the partners and family helping them prepare. Their content is read in two clear stages. First come the expecting and newly postpartum, researching how to latch, which positions work, how to build supply and what to buy before the baby arrives. Then come the established Mothers, weeks and months into feeding, who return again and again for pumping, storage, diet and weaning guidance. This second group is a strong Repeat Purchase Audience: breast pumps, Nursing Bras, Nipple Cream, Nursing Pads, milk storage bags and Lactation Supplements are bought and re-bought across the whole feeding journey, which can run well beyond a year.
Why Advertise Around Breastfeeding Content
Someone reading a page specifically about Breastfeeding is usually a new or expecting Mother making decisions for herself and her baby, which makes her highly relevant to advertisers. That content may sit on one of the major Health websites, or as a single relevant article within a News, Sport, Travel, Food, Lifestyle, Ageing, Parenting or Family website. URL level targeting finds these individual high intent pages, even when nothing else on the website relates to Breastfeeding.
Who Advertises with Breastfeeding Targeting
Breastfeeding reaches a Mother at one of the highest spending moments of her life, when she is choosing feeding products, nursing gear and Baby essentials for the first time.
| Advertiser Type | Products and Services | Buying Pattern |
|---|---|---|
| Breast Pumps & Feeding Gear | Electric and manual Breast Pumps, Nursing Pillows, Bottles | Repeat Purchase |
| Nursing & Maternity Apparel | Nursing Bras, Nursing Covers, Maternity Wear | Repeat Purchase |
| Nipple & Breast Care (OTC) | Nipple Cream, Nipple Shields, Nursing Pads, Soothers | Repeat Purchase |
| Lactation Supplements & Snacks | Lactation Cookies, Teas, Milk Supply Supplements | Repeat Purchase |
| Baby Formula & Nutrition | Infant Formula, Combination Feeding Products | Repeat Purchase |
| Healthcare Services & Support | Lactation Consultants, Clinics, Telehealth | Lead Generation |
From single purchase gear to weekly consumables, Breastfeeding brands reach an Audience that buys early and keeps buying.
Where Will My Breastfeeding Advertisements Run?
Our Breastfeeding Audience moves through a clear journey, and the content they read maps to it. Expecting Mothers start with the basics, reading How To Breastfeed guides, Benefits Of Breastfeeding and Best Breastfeeding Positions For Newborns before the baby arrives. In the early weeks they search supply and comfort, from How To Increase Your Breast Milk Supply to Nipple Pain And Thrush While Breastfeeding. As feeding settles they move to pumping, storage and daily life, reading How To Store Breast Milk Safely, Foods To Avoid While Breastfeeding and Losing Weight While Breastfeeding, right through to When And How To Stop Breastfeeding as they approach weaning.
Examples of Popular Breastfeeding Articles
- How To Breastfeed: A Getting-Started Guide
- Best Breastfeeding Positions For Newborns
- Benefits Of Breastfeeding For Mother And Baby
- How To Increase Your Breast Milk Supply
- Nipple Pain And Thrush While Breastfeeding
- How To Store Breast Milk Safely
- How To Thaw And Warm Frozen Breast Milk
- Foods To Avoid While Breastfeeding
- Breastfeeding And Alcohol: What Is Safe?
- Losing Weight While Breastfeeding
- Breastfeeding While Pregnant: Is It Safe?
- When And How To Stop Breastfeeding
Popular Keyword Searches Related to Breastfeeding
Behind every article is a search, and the products behind Breastfeeding show up in the search data. These are some of the most popular Breastfeeding related searches, from feeding gear to daily consumables.
- Breast Pump
- Haakaa
- Nursing Pillow
- Nursing Bra
- Manual Breast Pump
- Nursing Cover
- Breastfeeding Pillow
- Nipple Cream
- Nipple Shield
- Nursing Pads
- Nipple Butter
- Lactation Supplements
- Silverette
- Lactation Tea
- Breast Milk Storage
- Lactation Cookies
- Milk Storage Bags
- Breast Milk Cooler
- Lactation Snacks
- Lactation Brownies
- Lactation Massager
Activating a Breastfeeding Audience with our Contextual Targeting
Activating a Breastfeeding Audience with our Contextual Targeting is quick and simple. Choose the campaign activation setup that suits your team: run it yourself programmatically, or hand the whole campaign setup and management to our team.
Programmatic Activation
DSP Agnostic, we package our Breastfeeding Contextual Targeting Segments as a Deal ID / PMP, so your own media traders can activate them in your own Programmatic workflow, retaining full control over campaign budget, creative, optimisation and performance. Setup time frame is usually same day / next day for Contextual Campaigns.
Managed Campaign Activation
Prefer us to run your campaign? Our Expert Managed Campaign team plans, builds, manages and optimises your Breastfeeding campaign end to end across premium, brand-safe inventory. Managed Campaigns typically take 5 to 7 working days to go live, from the initial discussion through Insertion Order and reporting setup.
General Health Targeting
Breastfeeding Targeting is part of our General Health Targeting, built on Contextual Targeting signals. Across the General Health category we reach people while they read about the conditions, treatments and products that matter to them, from everyday wellbeing to concerns like Breastfeeding. Each Segment uses the real language of the topic, so your Ads sit beside the content your Audience is reading, in the moment it matters most.
Health Targeting is in our DNA
Since 2012, Healthy Ads has been the leader in Health Advertising, delivering Health Targeting across premium publisher content in Real Time. From OTC and Prescription (Rx) brands to B2B, we serve every kind of health advertiser. Our four solutions: Contextual Targeting, HCP Targeting, Website Category Targeting and Retargeting.
Healthy Ads’ Contextual Targeting
Built at the URL Level, Healthy Ads’ own Contextual Targeting engine is designed to be privacy compliant. Each Health Segment, including Breastfeeding, is built from the popular terms around a topic, from Symptoms and Medications to Brand Names, Products and Procedures, so your Ads sit beside the exact content people are reading, in real time, across premium, brand-safe inventory with no cookies or personal data. It is precise, contextual reach, matched by the topic itself.
Breastfeeding Related Contextual Targeting
Breastfeeding Targeting is one of many Health based Contextual Targeting Segments available through Healthy Ads. You can also reach the same new parent Audience while they research related topics like Baby Formula, Pregnancy and Children’s Health.
Breastfeeding Related HCP Audiences
Beyond Contextual Segments such as Breastfeeding, we also offer Verified Healthcare Professional Targeting, reaching the Obstetricians, Gynecologists, Midwives and Pediatricians who guide new Mothers.
Frequently Asked Questions (FAQs)
Who does Breastfeeding Targeting reach?
What content do Breastfeeding Targeting Ads run beside?
Which advertisers use Breastfeeding Targeting?
Is Breastfeeding Targeting available worldwide?
How quickly can a Breastfeeding campaign launch?
What is Contextual Targeting?
Is Contextual Targeting privacy compliant?
Why do Health Advertisers use Contextual Targeting?
Can you build a custom Health Contextual Targeting Segment?
How often are Contextual Targeting Segments updated?
Health Targeting Categories
Discover our Health Targeting Categories, all built on URL level Contextual Targeting. Cancer, Chronic Disease, General Health, Healthy Lifestyle, Infection, Medical Conditions, Sports and Targeting Healthcare Professionals, available for your next Advertising Campaign, Programmatic Deal or Managed Services campaign.
