A Gymnasium or Gym, is an indoor venue for exercise. It may contain specialised gym equipment to stretch and strengthen muscles, weights to lift and fitness machines like a running or rower machine.
Gyms are a very popular industry, with ‘going to the gym’ part of Western culture. We see lots of searches with people searching for “Gyms” as people look for different ways to improve their health, increase muscle tone or lose excess weight. This provides a unique opportunity for companies selling dietary supplements, exercise products, gymnasiums, weight loss medications and healthcare providers wishing to reach their target audience.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Individuals who are wanting to Exercise
We offer the ability to either advertise on pages next to articles about Gyms or to people who have previously looked at Gym related articles or blogs in the past. We know that people looking at content related to Gyms care about their health and living a healthy lifestyle. This Direct to Consumer Advertising (DTC) is an ideal way to reach your audience.
Gym Targeting Solutions
Realtime Gym Targeting
Our Realtime Gym Targeting option allows an advertiser to run their advertising next to Gym webpages as the researcher looks at the page. This is the ultimate solution for advertising various Gym venues and exercise products and clothing. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Gym Audience Targeting
Our Gym Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Gym related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Gym Searches
We see a wide range of Gym searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Gyms include;