Alopecia is a medical condition that causes hair loss. It can affect hair on the scalp as well as other parts of the body, such as the face and body. There are many different types of alopecia, each with its own set of symptoms and causes.
The most common type of alopecia is known as androgenetic alopecia, which is also called male or female pattern baldness. This type of alopecia is usually hereditary and causes hair to thin and fall out gradually over time.
Other types of alopecia include alopecia areata, which causes patchy hair loss on the scalp, and alopecia universalis, which causes complete hair loss on the scalp and body. There are also forms of alopecia that are caused by underlying medical conditions or treatments, such as chemotherapy-induced alopecia.
Treatment options for alopecia vary depending on the type and severity of the condition. They can include medications, such as corticosteroids or minoxidil, hair transplantation surgery, or the use of hairpieces or wigs.
We all know that people research their symptoms and research medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, alternative therapies and healthcare providers looking to reach individuals suffering from Alopecia.
Across our managed publishers, we see a significant number of Alopecia related searches each month. This provides a unique opportunity to advertise new treatments and products to assist individuals with Alopecia.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Individuals with Alopecia
We offer the ability to either advertise on pages next to articles about Alopecia or to people who have previously looked at Alopecia or Hair Loss related articles or blogs in the past. We know that people looking at content related to Alopecia either know they have Alopecia or someone they care for does. They are also most probably about to go out to discuss their Hair Loss situation with their doctor and be provided with information about treatment or management options. This is an ideal time for Direct to Consumer Advertising (DTC) for Alopecia or Hair Loss products and treatments.
Alopecia Targeting Solutions
Realtime Alopecia Targeting
Our Realtime Alopecia Targeting option allows an advertiser to run their advertising next to Hair Loss webpages as the researcher looks at the page. This is the ultimate solution for advertising Hair Loss treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Alopecia Audience Targeting
Our Alopecia Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Hair Loss related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Alopecia Searches
We see a wide range of Alopecia searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Alopecia include;