The average pharmacy sells so much more than just over the counter medicines and prescription medication these days. Many pharmacies have become similar to miniature grocery stores and sell everything from food products to electronics. Times have certainly changed!
In the constantly changing world of pharmacies, marketing and advertising are changing as well. Pharmacies have a certain leverage with online marketing that they never really had before.
So how can new and growing pharmacies use digital marketing to their advantage, and what does excellent pharmacy marketing look like? Let’s explore what pharmacies can do to really improve their online presence with consumers.
How Do Major Pharmacies Use Their Online Advertising Leverage to Reach Customers?
Pharmacies can use online advertising to reach customers in a number of lucrative ways. To start, let’s look at what kind of digital advertising areas a pharmacy could consider.
Digital advertising typically falls into a few areas when it comes to pharmacies:
Branded over-the-counter medicines, such as Tylenol, probiotics, etc .
Rewards programs for all aspects of the pharmacy, not just medication
Vaccinations and flu shots
Medical issues that require devices or products, such as blood pressure machines, diabetes test strips, etc.
Sales or price-driven deals.
Full-blown medical care (The Walgreens Healthcare Clinic is a good example of this.)