Vitamin Advertising
Advertising agencies and companies that deal with vitamin advertising know well that it can be a tricky process. Not only do the ads need to be compliant and not misleading, but the target audience for vitamins and supplements can be very specific and difficult to reach.
When it comes to advertising online effectively, you’ll need to understand your target audience, understand contextual targeting, and have a few ideas in mind for content.
Target Audience for Vitamin Advertising
So who wants to purchase vitamins? Even though everyone benefits from vitamins and supplements, there tends to be one main demographic for this type of product. Specifically, women between the ages of 25 and 54 are looking for vitamins, especially those with children. Outside of these demographics, the consumers who should be targeted with vitamin ads include people who are health-conscious, go to the gym, and prioritize a healthy diet. Parents also tend to supplement their children’s diet with vitamins.
Contextual Targeting for Vitamin Advertising
Contextual retargeting is the process of showing ads that are based on the website in question’s content. For example, the practice of placing a banner ad for wine about a blog post recipe that calls for that wine would be considered contextual marketing. For vitamin companies, contextual marketing is incredibly useful for reaching the specific demographic that is looking for vitamins to incorporate into their health plan. There are also a few different forms of contextual targeting to consider.
Infection Targeting
Consumers who may be dealing with a bacterial or fungal infection may be interested in treating that condition in a more holistic manner through vitamins and supplements.
Chronic Diseases
While there are plenty of treatments out there for chronic diseases like arthritis and chronic pain, some consumers may want to look into supplementing that treatment with vitamins and supplements that can improve their strength and overall health
Medical Conditions
Medical conditions like asthma and insomnia can be a pain to treat, and some consumers will want to look into alternative forms of medicine to help where traditional medicine has failed.
General Health
There are many different aspects of health that people want to be knowledgable about, such as children’s health, blood pressure, menopause, pregnancy, obesity, sexual health, etc. While researching articles on these aspects of health, consumers may be more likely to find interest in vitamins and supplements.
Healthy Lifestyle
As we mentioned early, those who are interested in living a healthy lifestyle would be more likely to investigate vitamins and supplements that can help keep them healthy.
Vitamin Advertising Ideas
If you’re struggling to get inspired for vitamin advertising and marketing, there are a few ideas that you could work with outside of investing in a programmatic advertising platform like Healthy Ads:
- Market yourself as a valuable resource and a benefit to the health community. Consumers don’t trust brands as easily as they used to, so it’s vital to become an authority in the industry.
- Utilize social media and create shareable content that sets your vitamins apart from the competition.
- Ensure that your banner ads are relevant, safe, and not misguiding at all.
- Opt to feature your ads contextually on blogs that discuss vitamins, supplements, health, and wellness.
- Consider becoming more active in the health and wellness community by hosting camps, classes, or trade shows where interested consumers can learn more about health and vitamins.
- Always remain flexible. The supplement industry is constantly changing and trends come and go quickly. Supplement and vitamin companies need to be aware of such trends and adapt accordingly to the marketplace in order to serve customers properly.
- Provide content that is educational, not promotional. Your content is the foot in the door that will make it easier for consumers to trust your brand and connect. Content ideas can include articles about the effectiveness of vitamins, new supplements that are becoming popular, how to properly use vitamins, etc.
