Contact Lens Targeting

Contact Lens Targeting Solutions 

Optical or eye health is very important because our vision is so essential for a healthy normal life. Regular eye checks with an optometrist, a good healthy diet, wearing protective eye wear when undertaking tasks which involve dust or chemicals and wearing sunglasses when outside to protect from the UV rays are some things we can do to protect our eyes. Regular eye checks can help to identify a range of eye sight and optic nerve conditions.  Taking care of your eyes also may benefit your overall health. If an eye check identifies a vision problem choosing to wear Contact Lens are a great way to help your eyesight without having to wear glasses.

Contact lens wearers often have an active lifestyle and engage in sports, physical activities, or outdoor pursuits. Contact lenses offer greater freedom of movement and convenience compared to glasses, allowing individuals to participate in activities without the limitations or risk of glasses getting in the way or falling off. Some people choose to wear contact lenses for cosmetic reasons. Colored contact lenses can enhance or change the natural eye color, allowing individuals to achieve a desired appearance or experiment with different looks for special occasions, events, or personal preferences.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as eye test providers and spectacle companies looking to reach people who are looking at or already use Contact Lens.

Across our managed publishers, we see a significant number of Contact Lens related searches each month. This provides a unique opportunity to advertise services and products to do with Contact Lens.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals who need Contact Lens 
We offer the ability to either advertise on pages about Contact Lens or to people who have looked at Contact Lens articles or blogs in the past. We know that people looking at content related to Optical Health either have or suspect they may have an eye related condition. They are also most probably about to go out to discuss their symptoms with their Optometrist and be provided a treatment plan by them or be referred to a specialist. This is an ideal time for Direct to Consumer Advertising (DTC) for Contact Lens related products and services.

Contact Lens Targeting Solutions

Realtime Contact Lens Targeting
Our Realtime Contact Lens Targeting option allows an advertiser to run their advertising next to webpages that discuss Contact Lens, so the researcher can read the content whilst a relevant ad is displayed. This is the ultimate solution for advertising Contact Lens and Optical services. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Contact Lens Audience Targeting
Our Optical Health Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Contact Lens related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Contact Lens Searches
We see a large number of Contact Lens related searches each month and have a wide range of Contact Lens and Optical Health content across our managed publishers. The top twenty searches we see related to Contact Lens are;