Hearing Loss Targeting

Hearing Loss Targeting Solutions 

Hearing loss is a common condition that can affect people of all ages, resulting in a decreased ability to perceive sounds. It can be caused by various factors, including aging, exposure to loud noises, genetic factors, infections, or certain medications. The severity of hearing loss can range from mild to profound, and it can be temporary or permanent. There are two main types of hearing loss: conductive, which occurs when sound cannot pass through the outer or middle ear, and sensorineural, which results from damage to the inner ear or the auditory nerve. Treatments for hearing loss depend on the underlying cause and may include the use of hearing aids, cochlear implants, assistive listening devices, or medical interventions such as surgery or medication. Early detection and intervention are crucial to managing hearing loss, as it can significantly impact an individual’s quality of life, communication, social interactions, and cognitive abilities. Regular hearing screenings and protecting your ears from excessive noise exposure are essential preventative measures.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as Hearing Aid device companies and healthcare providers looking to reach those who have Hearing Loss.

Across our managed publishers, we see a significant number of Hearing Loss related searches each month. This provides a unique opportunity to advertise Hearing Loss devices and health care providers.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach individuals who have Hearing Loss   
We offer the ability to either advertise on pages next to articles about Hearing Loss or to people who have previously looked at Hearing Loss related articles or blogs in the past. We know that people looking at content relating to Hearing Loss either have or suspect they are suffering from a hearing related issue. The individual may have been advised by a health practitioner to take a Hearing test or referred to see an Audiologist. This is an ideal time for Direct to Consumer Advertising (DTC) for products that treat Hearing Loss.

Hearing Loss Targeting Solutions

Realtime Hearing Loss Targeting
Our Realtime Hearing Loss Targeting option allows an advertiser to run their advertising next to Hearing Loss webpages as the researcher looks at the page. This is the ultimate solution for advertising Hearing Loss products and treatments. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Hearing Loss Audience Targeting
Our Hearing Loss Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Hearing Loss related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Hearing Loss Searches
We see a large number of Hearing Loss related searches each month and have a wide range of Hearing Loss content across our managed publishers. The top twenty searches we see related to Hearing Loss are;