Autism Targeting Solutions
Autism also known as Autism Spectrum Disorder (ASD) is a developmental brain disorder caused by differences in the brain. People who have autism often exhibit interaction and communication difficulties. In addition, they may also have repetitive habits, as well as a difference in how they learn and read.
Autism is diagnosed and treated by a Pediatric Neurologist or a Developmental Pediatrician. An early diagnosis can improve social and communication outcomes for an individual with ASD as support services such as Speech Therapy, Occupational Therapy and Psychology can be employed to work on the individuals’ goals.
There are five known types of autism:
Asperger’s syndrome- also known as level 1 autism spectrum disorder, a patient will exhibit social communication issues but have above-average intellect.
Rett syndrome- is a neurodevelopmental disorder that is very rare and mainly affects girls. It can lead to a lack of coordination in movement and speech.
CDD- childhood disintegrative disorder is a neurodevelopmental disorder. It causes delayed development of motor skills, speech, and social abilities.
Kanner’s syndrome- physicians also classify it as classical autism disorder because patients appear normal but have difficulty connecting emotionally. In addition, they can also exhibit communication or uncontrolled speech difficulties.
PDD- pervasive developmental disorder is a mild form of autism that presents social and speech skills development difficulties.
More recently Autism is categorized into 3 levels; Autism Spectrum Disorder (ASD) Level 1 (requiring some support) ASD Level 2 (requiring substantial support) and ASD Level 3 (requiring very substantial support in their daily life).
We all know that people research their or their child’s symptoms and research medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the future prognosis are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, alternative therapies and healthcare providers looking to reach individuals who have Autism Spectrum Disorder.
Across our managed publishers, we see a significant number of Autism related searches each month. This provides a unique opportunity to advertise new treatments and therapies to assist those diagnosed with Autism.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Individuals with Autism
We offer the ability to either advertise on pages next to articles about Autism or to people who have previously looked at Autism related articles or blogs in the past. We know that people looking at content related to Autism either have it themselves or know or suspect someone they love has Autism and are researching about the condition. Individuals who suspect they have this disorder will likely go out to discuss their behaviours and challenges with their doctor and be provided with information about how it is diagnosed. This is an ideal time for Direct to Consumer Advertising (DTC) for Autism.
Autism Targeting Solutions
Realtime Autism Targeting
Our Realtime Autism Targeting option allows an advertiser to run their advertising next to Autism content on webpages as the researcher looks at the page. This is the ultimate solution for advertising Autism support services and therapies. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Autism Audience Targeting
Our Autism Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Autism related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Autism related Searches
We see a wide range of Autism Spectrum Disorder searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Autism include;