Lactose intolerance is a condition where the body is unable to fully digest lactose, which is a sugar found in milk and dairy products. This occurs due to a deficiency of an enzyme called lactase, which is responsible for breaking down lactose into simpler sugars that can be absorbed by the body.
When someone with lactose intolerance consumes lactose-containing foods or beverages, they may experience symptoms such as bloating, abdominal pain, diarrhea, and gas. These symptoms occur because the undigested lactose reaches the colon, where it is fermented by bacteria, leading to the production of gas and causing discomfort.
It’s important to note that lactose intolerance is different from a milk allergy. A milk allergy is an immune system response to proteins in milk, whereas lactose intolerance is a digestive disorder related to the inability to digest lactose properly.
Lactose intolerance can vary in severity, and some individuals may be able to tolerate small amounts of lactose without experiencing symptoms. Management typically involves avoiding or limiting lactose-containing foods and using lactase supplements or lactose-free products when necessary. It’s advisable to consult a healthcare professional for a proper diagnosis and guidance on managing lactose intolerance.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach patients with Lactose Intolerance.
Across our managed publishers, we see a significant number of Lactose Intolerance related searches each month. This provides a unique opportunity to advertise Lactose Intolerance treatments and supplements.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Patients suffering Lactose Intolerance
We offer the ability to either advertise on pages next to articles about Lactose Intolerance or to people who have previously looked at Lactose Intolerance related articles or blogs in the past. We know that people looking at content related to Lactose Intolerance either have or suspect they have Lactose Intolerance. They are also most probably about to go out to discuss their symptoms with their doctor and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for supplements or medications that can assist those with Lactose Intolerance.
Lactose Intolerance Targeting Solutions
Realtime Lactose Intolerance Targeting
Our Realtime Lactose Intolerance Targeting option allows an advertiser to run their advertising next to Lactose Intolerance webpages as the researcher looks at the page. This is the ultimate solution for advertising Lactose Intolerance treatment options or products. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Lactose Intolerance Audience Targeting
Our Lactose Intolerance Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Lactose Intolerance related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Lactose Intolerance Searches
We see a wide range of Lactose Intolerance searches and content across our managed publishers. There is a significant number of Lactose Intolerance searches each month. The top twenty searches we see related to Lactose Intolerance include;