Psoriasis is a chronic autoimmune condition that affects the skin. It causes skin cells to grow faster than normal, leading to the formation of thick, red, scaly patches on the skin. These patches, which are often itchy and painful, can appear anywhere on the body, but are most commonly found on the scalp, elbows, knees, and lower back.
Psoriasis is not contagious and can vary in severity from person to person. In some cases, it can be a minor annoyance, while in others it can be a debilitating condition that significantly affects a person’s quality of life. There is no cure for psoriasis, but there are treatments available that can help manage its symptoms and reduce its impact on a person’s daily life. If you think you may have psoriasis, it’s important to see a healthcare professional for an accurate diagnosis and appropriate treatment.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, alternative therapies and healthcare providers looking to reach individuals who have Psoriasis.
Across our managed publishers, we see a significant number of Psoriasis related searches each month. This provides a unique opportunity to advertise new treatment options and products to assist Psoriasis sufferers.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Individuals with Psoriasis
We offer the ability to either advertise on pages next to articles about Psoriasis or to people who have previously looked at Psoriasis related articles or blogs in the past. We know that people looking at content related to Psoriasis either have it themselves or know someone with Psoriasis or suspect someone has Psoriasis and are researching it. They may also suspect they have it and plan to discuss their symptoms with their Doctor before been provided with information about treatment options. This is an ideal time for Direct to Consumer Advertising (DTC) for Psoriasis treatment options.
Psoriasis Targeting Solutions
Realtime Psoriasis Health Targeting
Our Realtime Psoriasis Targeting option allows an advertiser to run their advertising next to Psoriasis webpages as the researcher looks at the page. This is the ultimate solution for advertising Psoriasis treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Psoriasis Audience Targeting
Our Psoriasis Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Psoriasis related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Psoriasis Searches
We see a wide range of Psoriasis searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Psoriasis include;