Flu Vaccine Advertising
It’s flu season somewhere, and there are many people out there who need to get vaccinated. For those in the northern hemisphere, flu season occurs around the months between October and May. For those in the southern hemisphere, the flu tends to pop up between April and September.
This can be a good thing for flu vaccine advertisers. Such advertising isn’t just relevant during a small margin of time– it’s relevant virtually all year.
However, it’s important for advertisers to understand exactly who is in the market to get a flu shot. While everyone should realistically want to get one, there are specific demographics that are more likely to get a flu shot in general. Just as well, there are a few best practices to keep in mind when advertising a flu vaccine for the best possible return.