Public Health Campaigns
Public health campaigns are a very beneficial form of marketing. Rather than selling a specific product, public health campaigns seek to educate the public on important health concerns. Designed to teach the public about everything from the adverse effects of smoking to reminders to get a mammogram.
However, not all public health advertising campaigns are created equal. There are a few things to keep in mind when launching a campaign, as well as some best practices to follow and mistakes to avoid.