Depression Targeting

Depression Targeting Solutions 

Depression is a group of conditions that affect your mental and physical health that can last for long periods of time without any reason. Depression causes a deep feeling of sadness, hopelessness and loss of interest. Severe depression can lead to suicidal thoughts. Depression can be improved or managed through cognitive behaviour therapy (CBT), behaviour therapy and psychotherapy with a psychologist or medications such as anti-depressants.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach patients with Depression.

Across our managed publishers, we see a significant number of Depression related searches each month. This provides a unique opportunity to advertise Depression treatments and associated services.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Patients suffering Depression  
We offer the ability to either advertise on pages next to articles about Depression or to people who have previously looked at Mental Health related articles or blogs in the past. We know that people looking at content related to Depression either have or suspect they have Depression. They are also most probably about to go out to discuss their symptoms with their doctor and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat high Depression.

Depression Targeting Solutions

Realtime Depression Targeting
Our Realtime Depression Targeting option allows an advertiser to run their advertising next to Depression content as the researcher looks at the page. This is the ultimate solution for advertising Depression prevention or treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Depression Audience Targeting
Our Depression Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Depression related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Depression Searches
We see a wide range of Depression searches and content across our managed publishers. There is a significant number of Depression searches each month. The top twenty searches we see related to Depression include;