Probiotic Targeting

Probiotic Targeting Solutions 

Probiotics are living microorganisms, usually bacteria, that are similar to beneficial microorganisms found in the human gut. They are often referred to as “good” or “friendly” bacteria. They are consumed as dietary supplements or found in fermented foods like yogurt and kefir, with the aim of improving gut health and overall health.

Probiotics are considered good for human health because they have several potential benefits, including:

1. Supporting digestive health: Probiotics can help to balance the levels of good and bad bacteria in the gut, promoting a healthy digestive system.
2. Boosting the immune system: Probiotics can help to strengthen the immune system by increasing the production of antibodies and white blood cells.
3. Improving mental health: Some studies suggest that probiotics can have a positive effect on mental health, including reducing symptoms of depression and anxiety.
4. Preventing certain infections: Probiotics can help to prevent certain infections by occupying the same space and nutrients that harmful bacteria need to thrive.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, healthcare providers as well as health food shops looking to reach individuals who want to improve their Gut Health with Probiotics.

Across our managed publishers, we see a significant number of Probiotic related searches each month. This provides a unique opportunity to advertise Probiotic supplements and foods and reach your target audience.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach individuals who take Probiotics     
We offer the ability to either advertise on pages next to articles about Probiotics or to people who have looked at Probiotic related articles or blogs in the past. We know that people looking at content related to Probiotics either are taking them, have been recommended them or wish to purchase some. This is an ideal time for Direct to Consumer Advertising (DTC) for Probiotics and related products.

Probiotics Targeting Solutions

Realtime Probiotics Targeting
Our Realtime Probiotics Targeting option allows an advertiser to run their advertising next to Probiotics webpages as the researcher looks at the page. This is the ultimate solution for advertising Probiotic related products. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Probiotic Audience Targeting
Our Probiotic Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Probiotic related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Probiotic Searches
We see a large number of Probiotic related searches each month and have a wide range of Probiotic content across our managed publishers. The top twenty searches we see related to Probiotics are;