HSDD Contextual Targeting
Hypoactive Sexual Desire Disorder (HSDD), also called low libido or low sexual desire, is a persistent lack of interest in sex that causes personal distress. It is one of the most common sexual health concerns, affecting both women and men, and searches for Low Libido, Low Sex Drive and HSDD run to over 50,000 a month worldwide, spanning causes, symptoms, treatment and medication.
Healthy Ads reaches these people through Contextual Targeting. Instead of relying on Third Party Audience Segments, we place your HSDD Ads directly alongside the content people are reading, next to articles like “What Causes Low Libido”, “Treatment For Low Libido In Females” and “How To Increase Libido Naturally”. It is privacy safe, runs on brand safe, premium inventory, and delivers worldwide.
The HSDD Audience
The HSDD Audience skews female but spans both women and men, and widens with age, from younger adults worried about a fading sex drive to women navigating low libido through Menopause or after childbirth. Partners often research the options too. It is a high intent, and frequently private, Audience: people move from asking what causes low desire to comparing hormone therapy, prescription treatments, Testosterone, supplements and telehealth programs, then reorder whatever works. That replenishment behaviour, prescriptions and Over the Counter products bought again and again, is what makes the Audience valuable to advertisers. Reaching them contextually, while they read about symptoms, causes and medication, puts your brand in front of people in market for a solution, with no reliance on sensitive health data or cookies.
Why Advertise Around HSDD Content?
Someone reading a page specifically about Hypoactive Sexual Desire Disorder is actively researching a solution for themselves or a partner, which makes them highly relevant to advertisers. That content might sit on one of the major Health websites, or appear as a single relevant article within a News, Sport, Travel, Food, Lifestyle, Ageing, Parenting or Family website. URL level targeting finds these high intent pages, even when nothing else on the site relates to HSDD.
Who Advertises with HSDD Targeting
Hypoactive Sexual Desire Disorder is a commercial category spanning prescription treatments, Over the Counter and Direct to Consumer brands, hormone therapy and clinics. The categories below all reach the same in market Audience, from first time researchers to regular buyers restocking their treatment.
| Advertiser Type | Products and Services | Buying Pattern |
|---|---|---|
| DTC and Telehealth | Online Low Libido programs, prescription Flibanserin and Bremelanotide, subscription plans | Repeat Purchase |
| Prescription (Rx) Pharma | Branded HSDD medicines and disease awareness campaigns | Repeat Purchase |
| OTC and Supplements | Female Libido Boosters, Testosterone support, Libido Supplements | Repeat Purchase |
| Hormone Therapy | HRT, Testosterone therapy and Menopause related treatments | Repeat Purchase |
| Healthcare Services | Sexual Health, Gynaecology and Menopause clinics, telehealth providers | Lead Generation |
| Diagnostics and Testing | Hormone and thyroid test kits linked to Low Libido | Lead Generation |
Because Hypoactive Sexual Desire Disorder overlaps with Menopause, mental wellbeing and relationship health, adjacent Health and wellness brands reach a receptive Audience here too.
Where Will My HSDD Advertisements Run?
Your HSDD Ads run next to the real content people are reading, matched to the topic itself rather than a guess about who they are. The articles below sit at every phase of the journey. Some reach people right at the start, working out what low desire means and what causes it. Others catch them mid decision, comparing hormone therapy, medications and clinics. And many reach people already choosing a solution, in market for libido supplements, a prescription treatment or a telehealth script. Wherever a reader sits on that journey, your brand is there in the moment.
Examples of Popular HSDD Articles
- What Is Hypoactive Sexual Desire Disorder
- What Causes Low Libido
- Signs Of Low Sexual Desire
- Low Libido Treatment Options
- Best Supplements For Low Libido
- How To Increase Libido Naturally
- Low Libido In Women
- Low Sex Drive In Men
- Hormones And Sex Drive
- Low Libido And Menopause
- Treatment For Low Libido In Females
- When To See A Doctor
Popular Keyword Searches Related to HSDD
These are some of the most popular searches related to HSDD, from low desire through to the treatments, supplements and services people choose. Each is a real signal we use to build the HSDD Contextual Targeting Segment.
- Low Libido
- Low Sex Drive
- HSDD
- Decreased Libido
- Loss Of Libido
- Female Libido
- Libido Booster
- Libido Supplements
- Libido Pills
- Female Libido Booster
- Libido Gummies
- Testosterone Therapy
- Flibanserin
- Addyi
- Vyleesi
- Bremelanotide
- Libido Enhancer
- Sex Drive Pills
- Hormone Therapy
- Menopause Libido
- Libido Vitamins
Activating an HSDD Audience with our Contextual Targeting
Activating an HSDD Audience with our Contextual Targeting is quick and simple. Choose the campaign activation setup that suits your team: run it yourself programmatically, or hand the whole campaign setup and management to our team.
Programmatic Activation
DSP Agnostic, we package our HSDD Contextual Targeting Segments as a Deal ID / PMP, so your own media traders can activate them in your own Programmatic workflow, retaining full control over campaign budget, creative, optimisation and performance. Setup time frame is usually same day / next day for Contextual Campaigns.
Managed Campaign Activation
Prefer us to run your campaign? Our Expert Managed Campaign team plans, builds, manages and optimises your HSDD campaign end to end across premium, brand-safe inventory. Managed Campaigns typically take 5 to 7 working days to go live, from the initial discussion through Insertion Order and reporting setup.
Medical Conditions Targeting
HSDD Targeting is part of our Medical Conditions Targeting, built on Contextual Targeting signals. Across the Medical Conditions category we reach people while they read about the conditions, treatments and symptoms that matter to them, from everyday complaints to long term conditions. Each Segment uses the real language of the topic, so your Ads sit beside the content your Audience is reading, in the moment it matters most.
Health Targeting is in our DNA
Since 2012, Healthy Ads has been the leader in Health Advertising, delivering Health Targeting across premium publisher content in Real Time. From OTC and Prescription (Rx) brands to B2B, we serve every kind of health advertiser. However you need to reach your audience, we have industry-leading advertising solutions to cover your health campaigns: Contextual Targeting, HCP Targeting, Website Category Targeting and Retargeting.
Healthy Ads’ Contextual Targeting
Healthy Ads’ Contextual Targeting
Built at the URL Level, Healthy Ads’ own Contextual Targeting engine is designed to be privacy compliant. Each Health Segment is built from the popular terms around a topic, from Symptoms and Medications to Brand Names, Products and Procedures, so your Ads sit beside the exact content people are reading, in real time, across premium, brand-safe inventory with no cookies or personal data. It is precise, contextual reach, matched by the topic itself.
HSDD Related Contextual Targeting
HSDD Targeting is one of many Health based Contextual Targeting Segments from Healthy Ads. You can reach the same Audience while they research related topics, from broader Sexual Health and Women’s Health through to Menopause and Erectile Dysfunction.
HSDD Related HCP Audiences
Beyond Contextual Segments such as HSDD, Healthy Ads also offers Verified Healthcare Professional Targeting. Reach the specialists who diagnose and treat low sexual desire, including Gynecologists, Endocrinologists, Psychiatrists and General Practitioners, as an added layer alongside the contextual Audience.
Frequently Asked Questions (FAQs)
Who does HSDD Targeting reach?
What content do HSDD Ads run next to?
Which advertisers use HSDD Targeting?
Is HSDD Targeting available worldwide?
How do I launch an HSDD Targeting campaign?
What is Contextual Targeting?
Is Contextual Targeting privacy compliant?
Why do Health Advertisers use Contextual Targeting?
Can you build a custom Health Contextual Targeting Segment?
How often are Contextual Targeting Segments updated?
Health Targeting Categories
Discover our Health Targeting Categories, all built on URL level Contextual Targeting. Cancer, Chronic Disease, General Health, Healthy Lifestyle, Infection, Medical Conditions, Sports and Targeting Healthcare Professionals, available for your next Advertising Campaign, Programmatic Deal or Managed Services campaign.
